Graphic Design & Art Direction 



Campaign for ASKET

2017
Concept
Art Direction
Direction

ASKET is a Stockholm based fashion startup, creating wardrobe essentials for men.

To embody the efforts that have gone into developing the Sweatshirt over the course of more than two years, ASKET teamed up with aspiring Olympic athlete, William Broman, for an unusual photo study. The discipline and persistence required to become a world class gymnast is a metaphor for ASKET´s strive for perfection in the garments they create.

TALENT: William Broman
DOP: Niklas Panthell
PRODUCER & STILL PHOTOGRAPHY: Guz Hamberg
DIRECTOR & ART DIRECTOR: Carl Michael Ulfstedt
MAKE: Elin Folke
EDITOR: Julian Antell
Made @ House of Radon






+46 (0) 70 637 96  78
hello@ulfstedt.org

Stockholm,
Sweden