Graphic Design & Art Direction 

Identity for the campaign Care Label Project by AEG

Art Direction
A environmental campaign from AGE focusing on fabric care trow the Care Label. An new symbol - Don’t overwash - became the carrier for the messages. Creating a lookbook with 16 designers that implemented the care label in all their products, was the foundation in a 360-activation, focusing on PR and social media but also in-store, events etc. 25 000 care labels where implemented and generated a reach of over 15 million people.

Made @ House of Radon

1. Design Langues
Responsive logo.

model images combined with Natural textures to enchant the relationship between the fabric care and  nature.

Typographical boxes that works as underlines and also apile to the boxed form of the Care label.

2. Things
Psychical care label and hangtag was developed and ad to the designers clothes.

2. Lookbook
The main asset was the lookbook. Based on a flexible grid that offers various layout alternatives for the photography, statistics, care tips and interwiews of some of the designers.

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