Graphic Design & Art Direction 



Branding for Enklare

2017
Art Direction
Design
Redesign of mortgage broker company Enklare, former Reciva.

In a world of conservative companies, the young company Enklare (simpler in Swedish) wants to make your loan application a simpler and less scary experience.

The new identity is simple but colorful and varied in order to show that anyone, regardless of their age, ethnicity or gender, can apply for a loan at Enklare. The logo is large, with a kind shape, to show that Enklare is a company that cares about its customers. 

The wave, which is an important part of the identity, are used as a pattern or and underline. It symbolizes the smoothness of Enklare’s service and their endeavor to simplify for the customer. The symbol itself also has a visual connection to the watermark on printed bank notes.

Team:
Creative Director: Adrian Mudd Mörner Hansen
Art Direction & Design: Carl Michael Ulstedt
3D Graphics: Edin Agovic
Icon design: Kalle Lund


Made @ House of Radon





Mark
+46 (0) 70 637 96  78
hello@ulfstedt.org

Stockholm,
Sweden